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What’s the next step in your software journey?
Your path to building a software solution is unique. By attending an obligation-free strategy session with our expert product consultants, you’ll receive an informed recommendation on the next step in your software journey. Learning more about your circumstances helps us to provide bespoke resources so that we can show you how to use software to reach your business goals.
Here’s a bit more on what you’ll learn in the Guide to Creating a Successful Software Product

How to conduct user interviews
User research is critical when validating your problem statement, and designing a solution. The best way to conduct user research at such an early stage in product development is through interviews. Don’t be fooled, it’s just as important to conduct user interviews for internal software (ie. users within your business) as it is for external users. As a general rule of thumb, start off with 5 participants and scale up if you need to. The four steps to setting up your user interviews are provided on page 26 of the Guide.
Empower yourself with data
The metrics that you build into your product should be linked to your success criteria and assumptions. So that you don’t suffer from information overload, we recommend picking 5-8 key metrics you want to focus on. The Silicon Valley mindset is to put these statistics front and centre. For example, use a TV at your office as a live display of the data. This helps to get your team bought in and striving for the same results. For more information on the tools to consider when building in these metrics and how they can be implemented, take a look at page 42 of the Guide.


Don’t fall victim to scope creep
Scope creep happens when a project diverges from the discovered solution without documentation, risk management or discussion. When a product’s requirements grow unchecked, this increases development time. In turn, this increases the cost of implementation and muddies the waters of what is to be delivered and why. It can also have the effect of leading to a disjointed final product. In order to avoid scope creep we suggest being ruthless as a product owner, tracking your changes (if the development company isn’t already) and reviewing estimates in order to re-prioritise when needed. An explanation of each of these tactics is given on page 49.