MIA Booking App
The solution that emerged after scope was a mobile responsive web application. Users can find the Booking App through the main marketing site and can then decide whether to book a ferry, accommodation or sign up/login. The user experience had to be simple and easy to follow so large buttons highlight the direction of the ferry and whether it is a vehicle/passenger booking. One of the biggest surprises was the value that the gift card feature provided. Many businesses were impacted severely by COVID19 but none more so than the tourism industry. Planned trips to Moreton Island were no longer possible leading to cancellations and requested refunds in excess of $700K. For an SME, losing this amount of revenue can be fatal to the business. Using the gift card feature built into the application, MIA were able to provide gift cards rather than refunding cancelled trips, giving them access to the cash flow they needed to survive COVID.