Understanding the problem
MIA's business operations, especially those relating to the MICAT (the ferry service), were being managed using outdated and outgrown technologies that were impacting MIA's ability to operate efficiently. The problem statement was centred around how WorkingMouse could improve the efficiency and user experience of the booking process through a web application. At the core of the project, we wanted to create a product that would encourage self service rather than the old manual process of picking up the phone and calling the MIA staff.
Ideation & research
Part of the complexities of the project was the development of dynamic pricing. What this means is that depending on the proximity to a ferry trip and the number of spaces remaining, the price can fluctuate within a defined threshold. Payments are processed through an integration with the eWay payment gateway. The other side of the solution is how it can be used internally within MIA. Functionality was built to allow MIA dock staff to view the ferry's manifest and check guests in. This significantly streamlined their existing check in process.