User Experience (UX) Design

User experience (UX) refers to a person's emotions and attitudes when using a particular product, system or service. Perceptions of ease of use also come under UX. Developers now know UX is as essential as it's aesthetic. We live in an age of instant gratification: sideline user interface (UI) and ignore user-centred design principles and practices at your own risk.

User-Centred Design

There are over 3.5 billion users worldwide creating and sharing more data and content daily than a person can experience in a lifetime! As you read this sentence, over 10,000 tweets were tweeted. In a landscape this crowded, users will need a way to differentiate and often it comes down to UX design.

What Makes Good UX

Good UX design is where end user and business goals are easily reconcilable. Users want to pay the minimum cost to meet their own needs. Good UX design will cater to the ‘lazy’ user by allowing them to get where they want to go quickly and easily.


Before a website or application is developed, a UX designer will create a wireframe. A wireframe is a low-fidelity, simplified outline of your service or product. This shows how users will interact with your website/application, allowing you to map the user journey.

Good UX Is Good Business

Design conscious companies experience 200% better ROI. This is because the longer a user spends on your site/app and the more engaged they are with your business’s service. Good UX is everybody's business.

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