UI, or User Interface Design, is often spoken about in the same breath as UX, or User Experience Design. The goal for both disciplines is the same: to ensure that a product is accessible to the end user. However, the ways in which UI and UX accomplish this is quite different.
In simple terms, UI is the visual aspect of an application, whereas UX is about understanding user thoughts, feelings and behaviours. Both of these things are critical to making a product appeal to its intended demographic.
User interface design refers to the frontend of an application — that is, the things that a user can see, such as colours, fonts, buttons and imagery.
The aesthetics of your application should not be thought of as an afterthought, but instead understood to be the way content is curated and delivered to the end user. A great user interface will be stylish, on-brand and communicate aspects of the user experience to the user.
Even more importantly, however, a user interface needs to be accessible and aligned with the Web Content Accessibility Guidelines or WCAG.
Since some aspects of these guidelines are enshrined by law in certain contexts, our knowledgeable designers always aim to design interfaces with accessibility in mind.