Understanding the problem
Currently, more than 60% of real estate enquiries go unanswered. Traditionally, your query goes to the listed rental or sales agent, not a customer service team. This leaves a considerable margin for human error and relies on the agent's motivation to respond. Suppose the agent has just contracted the property, they won't be interested in your enquiry; they're interested in their next listing. To address this problem, we completed a two-week scope, with four weeks of development required to solve the initial problem.
Ideation & research
The project was estimated to take four weeks to scope. However, the team quickly identified an assumption that would invalidate further investment. To overcome this, we stopped scoping and moved into development.
The resulting development goal was to validate if user's enquiring would open SMS and email follow-ups to their enquiry. The test system later named Customer Property Portal (CPP) was built in three weeks.