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Lean UX Canvas

The Lean UX Canvas was first ideated by Jeff Gothelf. There are a number of benefits of using the process including:
    1. Creating a customer-centric cross team facilitation tool.  
    2. Helping the team focus on 'Why' they are doing the work.  
    3. A recipe for teams to adopt agile.  
    4. Ensure learning takes place every iteration.  
    5. To expose gaps in the teams understanding. 
    6. Acts as a first step to shift the conversation from outputs to outcomes. 

We took the key learnings from the original lean UX canvas model and adapted it to the software process. Download your copy of the canvas using the form below.

Download the Lean UX Canvas

How to use the Canvas

1. Business problem

What problem does the business have that you're trying to solve?  

2. Business outcomes

How will you know you solved the business problem? What will you measure? (Hint: What will your users be doing differently if your solution works? Consider metrics that indicate customer success like average order value, time on site and retention rate)

3. Users

What types (personas) of users and customers should you focus on first? (Hint: Who buys the product or service? Who uses it? Who configures it?) 

4. User outcomes & benefits

Why would your users seek out your product? What benefit would they gain from using it? What behaviour change can you observe that tells you they've achieved their goal?

5. Solutions

What can you make that will solve your business problem and meet the needs of your customers at the same time? List product, feature or enhancement ideas here. 

6. Hypotheses

List out any assumptions this project is making in order to succeed.

7. What's the most important thing you need to learn first

Identify the riskiest assumption/hypothesis that exists right now. It may be something that will cause the product to fail if it's wrong. (Hint: Focus on the risks to value, rather than feasibility). 

8. What's the least amount of work to learn the most important thing?

Brainstorm experiments to validate whether your riskiest assumption is true of false.

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