Websites and Branding

Intellectual Property Issues for Corporate Innovators
1 Jan

In 2024, protecting Intellectual Property (IP) is essential for businesses seeking a competitive edge. Key registrable IP rights in Australia include trademarks and patents, crucial for safeguarding branding and inventions, especially in tech-driven projects. Non-registrable rights like copyright, trade secrets, and confidential information also play a critical role, particularly in software development. Businesses must carefully manage IP ownership, monitor potential infringements, and ensure robust agreements with contractors. Staying informed about evolving IP laws and using modern tools to protect IP assets are essential strategies for corporate innovators in the digital era. Read More…

Why Every Business Needs a User Experience (UX) Designer
8 Nov '18

UX design goes beyond making a website look attractive; it focuses on enhancing overall user satisfaction by improving usability and interaction. Good UX design helps keep users engaged and increases the likelihood of conversion. With high expectations and standards for web experiences, businesses must prioritize UX to build trust, credibility, and retain users. A poor UX can lead to lost opportunities and sales. For insights on combining UX design with cloud networking, check out our White Paper. Read More…