WorkingMouse’s Mission & Vision for 2020-21


The end of the fi­nan­cial year was a good op­por­tu­nity for us to re­flect on our learn­ings over the past 12 months and the di­rec­tion we want to head in for the new year. As a re­sult, we ran a com­pany wide strat­egy day to re-align and fo­cus on our mis­sion for 2020-21. The video be­low fea­tures the strat­egy day with CEO and com­pany leg­end Matt Francis sum­maris­ing the strate­gies mov­ing for­ward.


The vi­sion of WorkingMouse is ‘Foster a cul­ture of cre­ativ­ity and mas­tery that en­ables us to de­liver valu­able prod­ucts for our clients.’


With this vi­sion in mind, our mis­sion is to ‘Broaden our busi­ness hori­zons through a ded­i­ca­tion to con­tin­u­ous im­prove­ment, with an em­pha­sis on de­liv­er­ing value to our clients and en­abling our peo­ple to achieve ex­cel­lence.’


The com­pany strat­egy was split across four pil­lars. Rather than di­vid­ing the goals within each spe­cific track (developers vs de­sign­ers etc), there are now a sin­gle set of goals across the com­pany to work to­wards.

Goal 1: Consistent qual­ity through­out and be­tween pro­ject phases

The first goal is fo­cused on en­sur­ing a smooth tran­si­tions be­tween stages in the Way of Working. As the stages have evolved, we now have teams that are spe­cial­ists as­signed to the pro­ject at spe­cific stages. For ex­am­ple, the prod­uct suc­cess team are crit­i­cal when un­pack­ing and scop­ing the soft­ware so­lu­tion. Ensuring that all han­dovers are smooth is the premise of goal 1.

Goal 2: Expand our de­liv­ery ca­pac­ity and cus­tomer reach

Through the past few months we’ve proven the ef­fec­tive­ness of work­ing re­motely with clients. As a re­sult we know that ge­o­graphic bar­ri­ers don’t have an im­pact on our abil­ity to de­liver. This goal is cen­tred around grow­ing our de­liv­ery ca­pac­ity and build­ing more soft­ware, for more clients.

Goal 3: Deliver value to our cus­tomers

The gen­eral ex­pec­ta­tion for de­vel­op­ment com­pa­nies across the mar­ket is to build based on re­quire­ments. In the past, this was the way WorkingMouse op­er­ated. We found that there was a crit­i­cal piece of the puz­zle miss­ing - as­sess­ing whether the soft­ware was ac­tu­ally suc­cess­ful. This saw the cre­ation of WorkingMouse’s prod­uct suc­cess team. Now, we’re ready to go one step fur­ther by de­liv­er­ing and mea­sur­ing the value of every soft­ware ap­pli­ca­tion. These mea­sure­ments will give clients the in­for­ma­tion they need to as­sess how the ap­pli­ca­tion is track­ing to­wards the ini­tial goals.

Goal 4: People at the heart of soft­ware

Our fi­nal goal is to fo­cus on the peo­ple at the heart of soft­ware. This means the de­vel­op­ers, de­sign­ers, prod­uct own­ers and end users. In the in­dus­try it can be com­mon to fo­cus on so­lu­tions or tech­nol­ogy. This goal is fo­cused on putting an em­pha­sis on the peo­ple be­hind the soft­ware, both from a de­vel­op­ment per­spec­tive and a user per­spec­tive.

These are the pri­mary ar­eas we are fo­cus­ing on for the up­com­ing year but as al­ways our em­pha­sis is on con­tin­u­ous im­prove­ment.

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Yianni Stergou

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