INNOVATION

Local Innovation Promotes Healthy Lifestyles

Like many star­tups this busi­ness be­gan in the founder’s liv­ing room and has now grown into a leader in its mar­ket. The ba­sic for­mula for Hello Fresh is a box of fresh pro­duce de­liv­ered to cus­tomer’s doorsteps weekly with in­cluded recipe cards which help peo­ple use the fresh in­gre­di­ents pro­vided to cook meals quickly in the com­fort of their own home.

The lo­gis­tics sys­tem be­hind co­or­di­nat­ing all the fresh pro­duce in­clud­ing meats and fish, is amaz­ing. However, tech­nol­ogy ad­vance­ments mean in the fu­ture com­pa­nies such as Hello Fresh could use Geo Location tech­nol­ogy to track de­liv­er­ies au­to­mat­i­cally.

The com­pa­ny’s in­no­v­a­tive ideas are not lim­ited to just lo­gis­tics. Unlike some of the other big play­ers in the mar­ket cur­rently, Hello Fresh uses an app which al­lows cus­tomers to have to­tal con­trol of their food de­liv­ery. Mobile ap­pli­ca­tion so­lu­tions such as this are be­com­ing in­creas­ingly pop­u­lar for com­pa­nies to more eas­ily reach out and con­nect with cus­tomers.

With busi­nesses like Hello Fresh in­creas­ingly ac­cess­ing cus­tomers through in­no­v­a­tive soft­ware and ap­pli­ca­tions, it is im­por­tant any or­gan­i­sa­tion con­sid­ers mak­ing sim­i­lar tran­si­tions. There are 2 main rea­sons why or­gan­i­sa­tions should con­sider ei­ther up­grad­ing their cur­rent mo­bile app or cre­at­ing one for the first time to boost cus­tomer con­nec­tiv­ity and ap­proval rat­ings. Being cus­tomer cen­tric is im­por­tant in to­day’s global mar­ket.

Mobile ap­pli­ca­tions re­duce the wait­ing time for cus­tomers. It of­fers a faster al­ter­na­tive to tra­di­tional meth­ods in­clud­ing web brows­ing on mo­biles, tablets or lap­tops. Bypassing the need to launch a web browser means no URL to re­mem­ber and type as well as re­duc­ing the need for data and re­cep­tion. A lot of ap­pli­ca­tions to­day can be run in of­fline mode as in­for­ma­tion is stored in the ap­pli­ca­tion it­self rather than re­ly­ing on down­load­ing it every time it is con­nected via data or wifi.

Mobile ap­pli­ca­tions act as a con­stant re­minder to users. Every time a user opens their phone, the or­gan­i­sa­tion’s icon in­creases vis­i­bil­ity. This re­sults in higher lev­els of loy­alty as well as re­duc­ing the costs as­so­ci­ated with other forms of com­mu­ni­ca­tion or ad­ver­tis­ing. Mobile ap­pli­ca­tions can in­crease cus­tomer en­gage­ment lev­els by re­duc­ing the time needed to con­nect the cus­tomers to rep­re­sen­ta­tives of the busi­ness.

Having a mo­bile ap­pli­ca­tion can ben­e­fit your or­gan­i­sa­tion greatly! To find out more, check out our Whitepaper.

If you want to read more in­ter­est­ing ar­ti­cles, check out our ar­ti­cle on Dirigo.

ABOUT THE AUTHOR

David Burkett

Growth en­thu­si­ast and res­i­dent pom

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