Grow Up Not Old: What is Gamiﬁcation and Why It’s For You
As industries battle innovative ideas and technologies as well as artiﬁcial intelligence available to us one area has recently stood out to us. Increasingly the term “Gamiﬁcation” is being thrown about by not just software developers but also senior executives of multi-national companies.
Gamiﬁcation is when game elements, as well as digital game design techniques, are applied to non-game context problems, which include both business and social impact challenges.
When a system, application or process is gamiﬁed it is not just for the fun of it, the purpose of gamiﬁcation is to solve a problem; for example: getting employees more engaged with formerly known dull tasks such as data entry. If the gamiﬁcation of a process or activity solves a real world problem, it will minimise resistance to adopting the tool or app.
Typically consumers have choices when it comes to using a gamiﬁed system, process or website, unlike employees who have limited to no choice in the decision. When using the gamiﬁed system becomes a requirement, the pleasure derived from said activity quickly turns into an additional negative stress. In order to avoid this potential problem, companies who intend to use gamiﬁcation for its own employees, need to make the process or application employee orientated.
There are a number of positive outcomes that can result from the use of gamiﬁcation. In contrast to social networks (that display only the information individuals choose to make public) gamiﬁcation reﬂects the actual achievements of individuals or teams within an organisation in real-time. This data is more valuable and useful than any performance feedback that today’s metrics display. Gamiﬁcation has the potential to increase transparency during processes such as selecting which employee gets promoted, laid off or even how to strategically allocate budget. The key to remember is that when you apply gamiﬁcation to a process or application it has to be functional already. Gamiﬁcation does not make bad applications better.