Digitisation and Digitalisation: What Means What?
Digitisation and digitalisation, they sound the same, but do they mean the same thing? No, not even close. Which is a problem because the Australian government is trying to put together a strategy for the digital economy and we all need to be on the same page.
What is Digitisation?
Digitisation is the process of converting information from a physical format into a digital one.
For example: John scans a signed NDA and saves this scan as a PDF. He then saves this PDF to his C drive.
What is Digitalisation?
Digitalisation is the process of leveraging digitisation to improve business processes.
For example: Jane scans a signed NDA and saves this scan as a PDF. She then uploads this PDF to the cloud so she can access the NDA anytime and anywhere.
Digitisation Versus Digitalisation
In the above examples, both John and Jane have digitised a part of their business process, but Jane’s business process is more digitalised. She is leveraging digitisation to improve business processes to a greater degree.
While digitalisation carries implicit positive connotations, digitisation does not.
Digitisation is an act that may enable digitalisation, but the latter always requires the former.
Digitalisation example: meeting minutes
Let’s look at an example. Imagine a business which holds morning C-Suite meetings. Because the meetings are important, everyone agrees that the CEO’s PA needs to take the minutes. However, the attendees are split on how they should take and share the minutes.
The CEO suggests the PA handwrites the minutes and then photocopies them. The CEO claims this will be quick and easy.
The COO suggests the PA types the minutes and then emails the attendees a PDF copy. It is harder to lose an email than it is a photocopy, says the COO.
The CTO suggests that they create a morning C-Suite meeting page and template on a SaaS application that services this need. This way everyone knows where previous minutes are saved, can easily access and share these minutes, can add items to meeting pages, and link to meetings. But it is the most expensive option, concedes the CTO.
In some cases, the CEO’s low-tech suggestion is the best solution, but this solution does not enable digitalisation. Conversely, the CTO’s suggestion, while the most expensive, enables digitalisation. In most cases, this is probably the best way to take and share the minutes.
What is Digital Transformation?
Digital transformation is another word that appears alongside digitisation and digitalisation. Basically, digital transformation is the impact caused by the process of digitalisation.
Digitisation is the process of converting information from a physical format into a digital one. When this process is leveraged to improve business processes, it is called digitalisation. The results of this process are called digital transformation.
For example, the internet has resulted in a digital transformation of the advertising industry.
Digital advertising can be measured more easily and more accurately than traditional advertising. A good example of this is mail (paper mail versus email).
Paper mail (the kind that is stuffed in your letterbox) is a scattergun approach for businesses: you have no idea if you are wasting time and money. Email is the opposite, you know how many people received your email, how many opened it and what pieces of content they engaged with. And that is only the beginning. When an email can create direct sales, a business can simply track email sales. Plus, this capability is built into most email clients (such as MailChimp).
Email marketers spend considerable time looking over emails and comparing percentages, and, as a result, have a good idea what is working and what is not working.
As a result, modern creatives now need an analytical mind. This is because there is massive potential to create more targeted and personal messaging and thus, better ads.
Articles likes this in AdAge (Meet Today’s Analytic Creative) highlight the digital transformation of the advertising industry as a result of the internet and what it enables, including social media marketing.
We Can Help You Digitalise Your Business
Custom software development is becoming a necessity in todays globalised, digital economy. This is because the internet has lowered barriers to entry, meaning anybody anywhere in the world can become your competition. In many cases off-the-shelf software does not adequately solve the business problem. Businesses need to leverage digital technologies to improve business processes, and the best way to do that is with custom software development.
The rationale behind off the shelf software has traditionally been certainty of cost. We’ve aimed to clarify and create a transparent process around how to estimate the costs of custom software.
The danger all businesses face is being left behind by more innovative and disruptive competitors. Digital transformation, like the COO suggested in the first example, is a considerable undertaking and certainly carries risk. Inaction, however, is even more risky.
The more processes your business digitises, the more efficient you become. It is only when your business has embraced digitisation and digitalised all critical processes (meeting notes are just the beginning), that you can consider your business digitally transformed.
The good news is any business can be digitally transformed. They simply need to look for ways to leverage or create technologies solving problems or streamlining processes. And here’s where companies like WorkingMouse step in.
We are a software development company with an important difference - we share 4 stages of software development costs you must know. Unlike other agencies that hide their costs, we firmly believe that the industry can do better by simply being educated. Download our free software pricing guide below to find out.
Remember, digitisation is the process of converting information from a physical format into a digital one and digitalisation is leveraging this process improve business competitiveness. The results of this process are called digital transformation.
Whichever road you choose, buying software or building your own, good luck and happy transforming!