A good web­site can be the sin­gle biggest fac­tor in de­ter­min­ing whether or not your busi­ness suc­ceeds.

You know you have a bet­ter prod­uct or ser­vice than your com­peti­tors, but with­out cus­tomers your busi­ness won’t last long.

Old school sales tac­tics like cold call­ing or buy­ing an email list don’t work any­more.

And be­sides, your team has bet­ter things to do with their time.

So then, how do you crack the in­bound jack­pot with a web­site that con­verts bet­ter than any­one else in your mar­ket?

Lets face it, a lead that comes to you is 10x bet­ter than one you have to hunt down.

But it can be hard to cut through the noise and find some­one that ac­tu­ally knows what they’re talk­ing about.

The 8 emails you get every day from ‘SEO ex­perts’ are a lit­tle sketchy and quite frankly, they’re just try­ing to sell you their ser­vices.

We’ve doc­u­mented our learn­ings from count­less ex­per­i­ments and re­builds and pack­aged it up in this guide for you to use.

There are 5 strate­gies you can im­ple­ment when build­ing a web­site that will help you con­vert your site vis­i­tors.

In this free Website Strategy Guide we’ll run through each of the strate­gies.

Let’s take per­for­mance as an ex­am­ple.

We know that 92% of peo­ple use Google as their pre­ferred search en­gine.

So if you’re go­ing to make Google happy, you have to build with their cri­te­ria in mind.

Speed, ac­ces­si­bil­ity, con­sis­tency and struc­ture are the cat­e­gories your web­site needs to ex­cel in.

There are tools and tac­tics to im­prov­ing in each of those ar­eas. One tool that we rec­om­mend, Netlify is a server­less plat­form with built in CI/CD and au­to­mated pre­views.

It op­er­ates sim­i­lar to a CDN (content de­liv­ery net­work). Essentially, by dis­trib­ut­ing con­tent closer to each web­site vis­i­tor through a nearby CDN server, vis­i­tors ex­pe­ri­ence faster page load­ing times.

We run through more of these tools and tac­tics in greater depth in the Guide.

Download it now to find out how to build a web­site that does the heavy lift­ing for you.