All projects start at the same point, whether it be a newly formed start-up, government organisation or legacy project. Products at their core intend to solve a problem for a group of users. The purpose of the Brief stage is to ensure that everyone shares an understanding of the problem and are conﬁdent both a feasible product is possible, and a partnership can be formed. The brief phase begins with a consultation that involves the customer, Account Manager and any relevant Product team members. The Account Manager is the main point of contact for the customer during this process.
During the brief consultation, the core activity is to explore the underlying problem the customer is looking to solve. A key part of this is unpacking the business and user outcomes associated with the success of the project. The activity aims to unpack a range of problems the customer may be facing and focus in on the most valuable one. The outcome will be a deﬁned problem statement that will be explored and deﬁned within the brief document and form the basis for the Scope stage.