Identifying op­por­tu­ni­ties

All pro­jects start at the same point, whether it be a newly formed start-up, gov­ern­ment or­gan­i­sa­tion or legacy pro­ject. Products at their core in­tend to solve a prob­lem for a group of users. The pur­pose of the Brief stage is to en­sure that every­one shares an un­der­stand­ing of the prob­lem and are con­fi­dent both a fea­si­ble prod­uct is pos­si­ble, and a part­ner­ship can be formed. The brief phase be­gins with a con­sul­ta­tion that in­volves the cus­tomer, Account Manager and any rel­e­vant Product team mem­bers. The Account Manager is the main point of con­tact for the cus­tomer dur­ing this process.

During the brief con­sul­ta­tion, the core ac­tiv­ity is to ex­plore the un­der­ly­ing prob­lem the cus­tomer is look­ing to solve. A key part of this is un­pack­ing the busi­ness and user out­comes as­so­ci­ated with the suc­cess of the pro­ject. The ac­tiv­ity aims to un­pack a range of prob­lems the cus­tomer may be fac­ing and fo­cus in on the most valu­able one. The out­come will be a de­fined prob­lem state­ment that will be ex­plored and de­fined within the brief doc­u­ment and form the ba­sis for the Scope stage.

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