In general, the two-to-three second mark is how long visitors to your site will want to wait. Longer than this, and visitors tend to abandon a site. This means that ensuring your website loads lightning fast is crucial.
More people than ever are surfing the web from a mobile device — up to 61% according to some statistics. o accommodate for this, we design our websites both for desktop and mobile devices, using breakpoints in the stylesheet to switch between different layouts when the browser detects particular viewports.
Search engine optimisation is key when it comes to driving trafﬁc to your site. Broadly, trafﬁc can be divided into two modes: organic and inorganic. Organic SEO simply refers to the number of users who type a given search term in a browser and click on your website from the results page. Inorganic trafﬁc derives from afﬁliate marketing, paid ads and social media sites. Both methods have their place in pushing you up the search rankings.
There are several ways to keep your website safe, such as using HTTPS and ensuring an SSL certiﬁcate is installed on your website. Limiting user access to the CMS backend is another way for you to keep your website secure. Our experts will help you to ensure your site is secure in the easiest way possible.
Apply to Secure Your Spot
We take on a limited number of marketing websites every month. The projects we choose have to meet minimum requirements and are then chosen on a ﬁrst in, best dressed basis. Apply here to reserve your spot.
5 days design + 2-4 Weeks build
Our base level offering allocates ﬁve days to scoping your website and up to 4 weeks for build. This means that prior to engaging with us you will either need to have some copywriting and content ready to go or be prepared to pause scope before the prototype can be ﬁnalised.
Bear in mind that pausing scopes means that you may not be able to resume scoping when it is next convenient for you, as the product designer may have been assigned to other client work in the meantime. There may be a delay before they can attend to your website. Therefore, it is highly recommended that you either devise the content before engaging with WorkingMouse or purchase the content development add-on.
The prototype you receive during the design phase is very similar to the hi-ﬁ prototypes you will have seen during app development. The prototype will closely resemble the intended look and feel of the website. The more ﬁnalised content you have on hand prior to ﬁnalisation, the easier it will be for our designers to design a site which accommodates the copy.
The prototype will describe all pages, links and sections found on the website. Your website cannot move into the build phase until you are happy with the prototype, with the proviso that our designers will build using the hi-ﬁs as a source of truth.
Content Management System
We provide a custom CMS for marketing websites. The CMS allows you to enter the site’s administrative backend and add content without having to touch the source code. Due to the bespoke nature of a CMS, sections or pages which need to be editable in the backend should be indicated to the designer prior to commencing build. Some common areas which typically have CMS integration include blog pages, articles and project/portfolio entries.
We can deploy your new marketing website to the host server of your choice. The source code for your website is held within a secure Git repository. This allows for the website to be edited without changing the live site.
Using tools like Forestry, competed work is then pushed up to the live site. You are responsible for hosting, however our team of developers can give you advice on what sort of hosting would best suit your needs.
Every website needs to convert. A marketing funnel is setup to increase conversion rates. There are three key components, the ﬁrst of which is a high value content offer. This is something that your visitors are drawn towards. Think about what information you have that they don’t - it could be a guide, a book or even a video. The second component is a landing page optimised to convert visitors.
The ﬁnal component of a marketing funnel is an offer that extracts whether your lead has a need for your product or service. This could be a workshop, a 1-on-1 session or even a webinar. The goal is to let your leads progress themselves down your sales funnel. Part of the website offering is helping you create a marketing funnel that will convert your site visitors when you’re live.
You own the source code for the website, which means that once the site has been deployed you will be able to edit every part of the website at your discretion. This could be anything from changing content to altering styles and scripts. We build our website using liquid templates (which follow HTML syntax) and SCSS stylesheets.
Both of these languages are industry-standard for web design and have plenty of documentation online to help you and your team should you wish to edit the code directly. If not, our support services are always on hand to help.
We can deploy your website to your choice of hosting provider or give you our best recommendation. We generally build our websites using tools like Jekyll and Netlify, which allow for quick generation of static websites. More complex content management systems may require a different setup, which will need to be addressed during scope.
At the end of website development you will have full access to your site, including the source code. However, not everyone is comfortable editing websites at this level, which is why we can incorporate content management into your website. Due to the way CMS’ are built, sections which will require edits by members of your team (such as the blog) will need to be identiﬁed ahead of time so the designer can program that functionality into the website. You can always return at any point to add CMS functionality to other pages or sections.
Your website will be mobile responsive such that it will have layouts for large, medium and small breakpoints. This should accommodate for most devices, however due to the differences between platforms, there may be some small changes on rarer sizes. Every effort will be made to keep the look and feel of your website accessible and brand-cohesive regardless of the platform it is being viewed on.
Depending on your target audience, you may wish to design mobile-ﬁrst (that is, designing your website primarily for use on mobile devices). We are happy to provide our designs based primarily on mobile, as long as we are alerted to this ahead of time.
As with the source code, you own the intellectual property of your website, such as text, images and original videos. WorkingMouse may ask to display your website on its own marketing website or portfolio but we will never take credit for your work.
Continuous Integration/Continuous Deployment
Continuous integration/continuous deployment (CI/CD) is important in the software development industry but is sometimes forgotten when building websites. With continuous integration it’s simple to release a new version of your site. Netlify, a tool that we utilise during the build process, can auto publish when you make a change. This is incredibly powerful when it syncs up with a content management system. It means you don’t need to code to get changes live.
Continuous deployment means that with every deploy your website is automatically distributed to global infrastructure around the world. By distributing content closer to each website visitor through a nearby server, visitors experience faster page loading times.
Copywriting is an add-on service that we provide. During scoping for your marketing website, you will need to provide the content for the pages on the website prior to ﬁnalisation of the prototype, and before we start building proper. We can create SEO-friendly copy for you at an additional cost. Blog writing is another useful way to add value to your site; whilst we do not offer this service at present, we are happy to provide advice and resources on this topic.
Brand archetyping helps to deﬁne your brand’s voice. This is important because it gives you proven methods to message your target audience and ensures that any content you create for your brand is consistent. This proven method to branding and copywriting has its roots in Jungian psychology and is in use by most Fortune 500 companies. Brand archetyping typically involves an introduction to the core 12 archetypes along with select activities which will help you and your product team identify the personality and vision for your brand.
The simple answer is neither. Inorganic trafﬁc is useful for boosting your website’s ranking quickly, but has a cost associated with it and audiences tend to be skeptical of paid advertising. Organic trafﬁc gets you long-term results but will require investment in terms of labour, since you will need to update your website regularly with fresh content (and build a reputation with other sites who link back to you).
Our team have full-stack designers who can accommodate requests for videos, animations and the like. Similar to copywriting, these would be an add-on service that will lengthen the time of your scope. Depending on your budget, you may be interested in organising a 3rd-party vendor to assist you with this content, in which case our designers can give you advice on what to look out for.
Past Marketing Websites
APTUS created a pre-fabricated concrete estimation tool with WorkingMouse. As part of that project, the APTUS team asked WorkingMouse to build the company a new website. The outcome of this was a responsive website that engages through video. We linked the forms from the website and the design tool with a CRM called pipedrive. This means all enquiries are instantly tracked in the CRM.
APTUS was so happy with the website for Aptus they requested WorkingMouse design one for their sister brand, Novus. It was created for the construction industry, with a strong focus on showcasing past projects.
As an NDIS approved accommodation provider, Suzanne Stays is effectively the Airbnb of NDIS travel and accommodation. As the platform listings are required to be publicly accessible, WM designed a seamless website and homepage integration. Aside from the seamless web application integration the entire site and system was designed to meet the highest quality accessibility standard
Tool Protect created a mobile app with WorkingMouse for tradies to track their tools for insurance purposes. To accompany this app, we created a simple one-page landing website to direct users through to download the mobile app.