User experience (UX) refers to a person’s emotions and attitudes when using a particular product, system, or service. UX designers measure the ease of use perceived when a user accesses their application. In order to do this, UX designers rely on a combination of research (across both target user and market), along with various prototyping tools. Ultimately, the goal is to create a product which users will not only be able to use with ease, but will want to return to.
User Centred Design
There are over 3.5 billion users worldwide who create and share more data and content daily than a person can experience in a lifetime. As you read this sentence, over 10,000 tweets were tweeted. In a landscape this crowded, users will need a way to differentiate. UX design makes a difference.
WorkingMouse’s UX designers create a wireframe before any software development begins. A wireframe is a low-fidelity, simplified outline. Wireframes capture one of the core elements of UX design. That is, how users will interact with your application. Once wireframes are created, they utilise the learnings made during user interviews to create high fidelity prototype screens.
What Makes Good UX
Good UX design disappears. It communicates business goals while delivering to users an intuitive, uninterrupted experience. Design that tells users where they are, and where they can go, quickly and easily represents good UX design. It becomes so intuitive, the design disappears, and becomes invisible.
In the long-term, design conscious companies experience over 200% better ROI compared to companies not conscious of UX design.