Software pricing guide

As a rule, we cannot prescribe the exact price of building a software application. There are two reasons for this. Firstly, every application is different. So, we cannot specify that building a health monitoring application will cost $X. Secondly, the extent of the work is not completely known until it is adequately scoped. However, what we can do is be as open and transparent in how we approach pricing software. We will run through the steps we take to present a scientific and accurate cost for software development.

Step 1

Discover the problem

Time commitment: 2 hours.

Artefacts: Brief document with timeframe scope.

Cost: Free (valued at $1200).

The first step to knowing what the software will cost is discovering the problem statement. This is done in conjunction with our expert technology consultants to narrow an idea to a problem statement.

This allows us to prescribe a timeframe for step 2. We find that problem statements can fit within three buckets; small, medium and large. The size varies based on the complexity of the problem and the information already known. Our consultants will recommend the scoping bucket after a brief workshop.

Idea Plant

Step 2

Discover the solution

Time commitment: 2-4 weeks (2 hours per week).

Artefacts: Prototype, backlog of requirements, scientific costings, development proposal.

Cost: $18K - $36K

This is done during a formal scoping phase (recommended from step 1).

The WorkingMouse product success team uses the discovery kit to create a backlog of requirements in the form of epics and user stories.

At the end of scope we conduct a scientific estimations process. The outcome is a timeframe against every piece of functionality so that you as a customer can make an informed decision of what to prioritise as part of the MVP.


Step 3

Build the solution

Client time commitment: 2 hours every 2 weeks.

Artefacts: A software application!

Initial Milestone Cost: $48K - $96K

Subsequent Milestone Cost: $24K - $72K

During development we build in iterations. The functionality is then demonstrated and reviewed by the customer after every iteration. You can fix the time and the cost (by varying the scope) after step 2. This means there is certainty in the price.

Code Editor
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Step 4


Cost: $500 per month (basic).

Support is provided by Rogue Two. They offer a basic support model which keeps costs low ($500 per month) and gives control to the customer. This entitles customers to log tickets, with each ticket triaged using a two hour time-box. As the development work may fall outside this timeframe we would recommend saving 20% of the development cost to set aside for support.

Be sure to take into account other operational expenses. Services like hosting and App Store costs, while small should be included when budgeting

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