These Are the Benefits of Cross-Platform Development
Could two-for-one deals quite possibly be the best thing that ever happened to value? It’s literally the same as ‘buy one, get one free’. When you realise an app can be used on iOS or Android and Windows, you feel your productivity increase by 100. Starting something on the computer, and finishing it on the go while on your phone adds another level of convenience everyone is asking for in today’s age.
And it’s all thanks to cross-platform development.
If you wish to reach a wide audience with your app to streamline their experience, cross-platform development is almost a given to implement. If you’re a business owner on the fence about whether to produce a native application or cross-developed app, consider the benefits in this article.
What is cross-platform development?
Put simply, cross-platform development enables an app to run on any device. Microsoft OneNote, Facebook, Spotify are just a few examples of cross-platform developed apps you may use regularly. They are created working with one set of code that doesn’t require rewriting.
Cross-platform development is becoming increasingly popular for its ability to streamline experiences for users so they can lift off where they last were and have a positive experience to show in reviews.
On the other side of the coin, you have what’s called native apps. These are written with code only for one platform, like a PC video game. If you wish to create that app on another platform, that becomes another separate investment into development staff and costs.
Before you jump into these decisions, we highly recommend knowing the 10 steps to take before starting an app.
What benefits can cross-platform development give you?
Already a perfect match for recycling enthusiasts (if you aren’t yet, you should be), reusing code in another platform affects many more things within the software development cycle. It’s also a great way to set your product up for success in the long term. You may also be interested in taking our secret recipe on How to Create a Successful Software Product, available for free download.
Here’s what you get with cross-platform development:
- Faster development time: In this age, we all want things yesterday. In case you missed it before, this is the result of reusing code. One single script is deployed, meaning your product reaches the market sooner and you gain valuable feedback from users to improve early on.
- Reach a wider market: It’s essentially in the name — native apps stay within their own platform and don’t cross the river into another market. Giving your app the cross-platform development the freedom it deserves means you will pique more interest from many other audiences.
- Cost efficiency: Going down the cross-development road means you only need to invest your money once into a development team building it. Previously, this wasn’t the case, and businesses needed to drop a pretty penny on different tools and technology just to build an app for a single platform.
- A smooth experience for users: Sameness and uniformity is a user’s delight. Consider games like Among Us or Hearthstone — with less seams than seamless clothing, when you hop from the computer and onto your phone, you’re greeted with minimal changes to the UI, login and gameplay experience.
- Easier bug fixes: With one codebase to focus on, deploying fixes and upgrades makes things easier and faster to test. Almost like Mortein for development.
Agile software development is how we approach every project. With small and frequent iterations, you can see how every stage of your app is developed. Our Way of Working is the failsafe document we work by.
Ready to make a start on your software project? Contact us here.