A social media app creating a big impact
Impactr is based on the concept that the world can’t change at once. Instead, we have to focus on small actions we can all take in our everyday lives to create a greater impact. With an engaging app and a community of Impactr’s change is possible.
Understanding the problem
How might we create an app that encourages young people to make a positive impact?
This engagement was slightly different to a typical WorkingMouse engagement. Impactr already had a number of designs created by a third party. The challenge was taking those designs and creating a product backlog with implementation strategies.
Finding a solution
Mobile app rich with video content and gamiﬁcation
Although avid readers might disagree, the most engaging type of content is video. As a result the Impactr app is centred around video content with a twist on the standard reply and liking functionality you’d expect in a social media app. Through the impact rings, users can keep track of the actions they take, people they inﬂuence and endorsements they gain.
The Impactr App
Built using React Native and Expo, the Impactr app is available on iOS and Android. You might know another popular social media app built with React Native (it starts with Face). Part of the complexities of the project was being able to store significant quantities of video content without sacriﬁcing quality. The application had to be built understanding that the user waitlist is already 2000+ so we can expect plenty of activity and plenty of content.
As part of our product success offering, Impactr was linked to Firebase for visibility and reporting across the application. Within a single dashboard the client can track key events, user sign ups and retention rates as well as the most popular aspects of the app.
Marcus van Egmond