CENTRAL HIGHLANDS WEBSITE DEVELOPMENT
Website development that improved stakeholder engagement
In partnership with WorkingMouse, CHDC has redeveloped their website to better support the region and created a new platform that changes the way stakeholders can interact with local industries.
Understanding the problem
How might we re-build the CHDC website and create a platform that promotes local produce?
CHDC are constantly looking for new ways they can bring more value to the region with innovative solutions. As with many organisations, they are ﬁghting the constant battle of modernising legacy systems. To this point, the old CHDC site had reached a point where it was no longer sharing the right information with the community. This was in part due to its design and the volume of information available. CHDC had already attempted to create a new website. However, the scope delivered was less than desirable. It was at this point, CHDC engaged WorkingMouse with two problem statements.
Use shareable resources to foster and improve engagement
When scoping the project we used a number of exercises from the Way of Working discovery kit. The most value came from creating user personas for CHDC. Once this was done, CHDC was able to provide WorkingMouse with contact details for user interviews who matched the personas.
The team completed user interviews with each persona and discovered a common theme across both projects that would ultimately lead to a shared creative solution. Every persona was ultimately after information. That information was unique to them sharing or ﬁnding, easily and at the right time. Adopting a design led approach, the team determined that both platforms should be built around shareable resources.
Two platforms, one goal
The solution was to develop a resource display tile that allows users to explore and ﬁlter the large number of articles, events and news updates the CHDC has on offer.
Visitors to the Central Highlands can clearly see the different areas of engagement the CHDC have; while residents are proud that the site showcases their stunning region.
Head of Technology
Head of Product