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Moreton Island is one of the best holiday locations in Australia.
MIA approached WorkingMouse to digitise their ferry booking system.
We may be a little biased, but the dunes, picturesque beaches and wildlife make for an unforgettable holiday.
MIA approached WorkingMouse to digitise their ferry booking system.
MIA’s business operations, especially those relating to the MICAT (the ferry service), were being managed using outdated and outgrown technologies impacting MIA’s ability to operate efficiently.
The project centered on improving the efficiency and user experience of the booking process through a web application.
“At the core of the project, we wanted to create a product that would encourage self-service rather than the old manual process of picking up the phone and calling the MIA staff.” Said MIA CEO, Liz Hemmens.
Part of the complexities of the project was the development of dynamic pricing.
Depending on the proximity to a ferry trip and the number of spaces remaining, the price can fluctuate within a defined threshold.
Payments are processed through an integration with the eWay payment gateway.
The other side of the solution is used internally within MIA.
MIA dock staff can view the ferry’s manifest and check-in guests, streamlining their check-in process to a single staff member.
The booking solution that emerged after the scope was a mobile responsive web application.
Users can find the App through the marketing site and decide whether to book a ferry, accommodation or sign up/login.
The user experience had to be simple and easy to follow, so large buttons highlight the direction of the ferry and whether it is a vehicle/ passenger booking.
One of the biggest surprises was the value that the gift card feature provided.
Many businesses were impacted severely by COVID19 but none more so than the tourism industry.
Planned trips to Moreton Island were no longer possible, leading to cancellations and requested refunds over $700K.
For an SME, losing this amount of revenue can be fatal to the business.
Using the gift card feature built into the application, MIA provided gift cards rather than refunding cancelled trips, giving them access to the cash flow they needed to survive COVID.
Are you losing money hand over fist with manual processes?
Or maybe you’re trying to fit your business process into a system you can’t control?
You’re likely in the same position as thousands of Australian businesses. You know you need a system that will work for you but don’t know where to start.
We get it. You can’t determine what your ROI may be without first knowing the cost of investment, right?
To help, we’ve collated all the information you need to know about software pricing with actual project data so you can determine a prospective ROI.
After all, you just want to know how much it costs to build an Application.
We think that’s pretty reasonable.
Go ahead and check this out now.
Get the Software Pricing Guide used by MIA