Follow this blueprint
Worried that you’ll build an awesome software application only for no-one to use it?
Eager to follow the likes of Atlassian or Afterpay as home-grown success stories?
Don’t just leave it to chance.
There are steps you can take to ﬁnd your product/market ﬁt.
Unfortunately so many software agencies fail to take on a mentoring role.
Quite simply, they build to their clients requirements.
On paper, it sounds fair enough.
You pay someone to build a house and as long as they build the house you designed, you wouldn’t expect them to check in and see if you like it…
But as an industry and a company, we felt we had to do better. Rather than build solutions blindly, we’re shifting the focus to building successful products.
In this Guide, you’ll learn the four stages of building an app and what is needed from you at each stage to maximise your chances of product/market ﬁt.
For example, in the release and grow phase of your project, you’ll want to capture metrics that demonstrate whether you’re gaining the tick of approval.
Whenever a product is ﬁrst released it will begin with an active user rate of 100%.
Over time, that number must decrease.
It would be unreasonable to expect every user to remain active.
The tick of approval shows the active user rate falling dramatically at the beginning, with signs of it slowing down. That means there is a core set of active users that use your product to solve a problem in their lives.
We’ll run through which analytics tools you can use to help you measure your retention rate.
Download the Guide on How to Create Successful Software now.
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